this is mad
We design, manufacture and install automotive products for the motorsport and tuning market. Ever since we started in 2004, high quality and mad performance has been our top priorities. Based in Gothenburg, on the west coast of Sweden, we want to help our worldwide customers to release the madness of their cars.
“it’s not our job,
it’s our passion”
With great madness comes great responsibility. Therefore we develop products using the most durable and high quality materials possible. Together with enthusiast friends and industry professionals our products are both designed and tested to make sure the mad performance is in place.
Our machinery enables us to keep the production almost entirely in house, from the design phase right through to the finished product, thus allowing full control and ensuring the mad quality that customers are after. Proudly Made in Sweden.
In the end, we all just want to build that MAD performance car.
Jens Nylander, CEO
Daniel Eriksson, Design Engineer
Jonas Larsson, Sales & Marketing
Research & Development
The ideas comes from building our cars. When we come across something that doesn’t live up to our high standards of quality and performance the madness takes over.
We start to research, develop and test our designs in collaboration with enthusiast friends and industry professionals. Computer simulations and real world testing using Syvecs logging helps us to proof our concepts before finalisation.
manufacturing
We take great pride in the our Made in Sweden manufacturing. Using the best machinery and materials for each product and controlling the complete process ensures the quality we strive to be recognized for. Our learning has to be continuous, we are never done or fully-trained.
Machinery has an important role for realizing our vision and therefore we invested in several Haas Automation vertical CNC mills - it’s as MAD as it gets!
our Roots
Daniel Eriksson started the business back in 2004 and laid the foundations of what today is MAD Sweden.
Since 2019, both Jens Nylander and Jonas Larsson have joined the team to help develop the company further. Both have long experience of managing companies and building performance cars. And it is everyone's passion for cars that is the heart and soul of the company.
